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Shape your bench: Selecting the best-fit service model for your nonprofit marcom team
Getting your team’s service model (or structure) right is just as vital as who you have on your bench and how you’ve set them up for success.
Your service model is the design for how your team delivers value — including how it drives results, aligns to what your audiences actually want, and delivers what your org needs from marcom to succeed.
This simple guide offers four common nonprofit marcom service models to give you a starting point, plus a list of clues that could signal that your service model needs a change.
Each service model serves a unique purpose and yours may evolve over time.
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