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LEAD

Fractional Chief Marketing Communications Officer

Leadership for breakthrough marketing team performance—without the FTE price tag.

The compelling value of fractional leadership

If growth or stabilization is your organization's top priority, you're not alone—60% of nonprofits and small businesses alike are right there with you. Yet less than 10% have adequate marketing communications (marcom) leadership to get there—naming cost as their top reason.

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Here's the thing: Most orgs don't need a full time marcom executive—but they DO need functional leadership with relevant experience. Without it, even the most talented creative teams can stay stuck in a cycle of underperforming activity.

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Fractional (or part-time) leadership is an innovative, low-risk way to get the leadership your organization needs—at a fraction of the cost of an FTE. We lead teams to focus on THE most critical activities that will strengthen your brand authority, pipeline health, and audience engagement/activation at a scale that directly fuels your growth and impact aspirations. ​​

What to expect:  A timeline to results that matter

We precede every Fractional Leadership engagement with our Scorecard + Roadmap assessment phase. With your custom Scorecard + Roadmap in hand, every phase of our Fractional Leadership engagement is focused on driving meaningful, sustained results by better utilizing the team and resources you already have.

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BUILD / HIRE / LAUNCH

FIRST 30-60 DAYS

  • Establish marcom team roles (FTEs and agencies), workflows, and communication

  • Hire/onboard new team members (if relevant)

  • Strengthen brand positioning and define priority audiences

  • Build scalable marcom systems and/or shared services

  • Build and launch recommended campaigns

  • Build your marcom performance dashboard

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ENHANCE RESULTS

DAY 61+

  • Marketing communications team leadership, advisement, and mentoring

  • Enhance systems, workflows, and use of tech 

  • Optimize campaign performance

  • Quarterly marcom planning, monthly team sprints

  • Weekly marcom team prioritization toward agreed upon areas 

  • Monthly or quarterly marcom team performance reviews

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SUSTAIN RESULTS

MONTH 6+

  • Fractional leadership succession via hire of FTE Marketing Communications Director (optional)

  • Transition into Fractional Marketing Advisor phase with monthly and quarterly advisement

Headshot portrait of Numa Strategy Partners founder, Tiffany Meyer, she has long blonde hair slightly pulled back at the forehead, and she smiles at the camera, head slightly tilted, her arms crossed in front of her.

WHAT PEOPLE ARE SAYING:

Tiffany achieved what no other marketing leader before her could.

 

She took a highly misaligned, fragmented brand and found our strategic through line — empowering huge gains in stabilization amid significant market disruption.

 

LEADER IN THE EDUCATION SECTOR

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Take the first step

To learn more about our unique approach to Fractional Leadership, and to begin envisioning where a Numa partnership can take your organization, schedule a complimentary consultation now:

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